PERSONAL INFORMATION WE COLLECT

GoldTree Mortgage (“GoldTree”) sets the goal of helping our users (also referred to as “users”, “customer” and “you”)find the mortgage that best meets their unique needs as well as home loan and/or other related services/products for their unique needs.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.goldtreemortgage.com (the “Site”).

Protection of your privacy is very important to you and it is just as important to us. That is why we have taken many steps and precautions to ensure that any personal information that you provide to GoldTree is protected by many business procedures, technological safeguards, and other security measures to ensure that your information is kept safe, confidential and is only used for the purposes that are outlined in this Privacy Policy.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

This Privacy Policy is intended to establish transparent practices and responsibilities for the management of personal information as well as to satisfy the various requirements of rules that are established by the PIPEDA (Personal Protection and Electronic Documents Act).

GoldTree Disclaimer

We are a licensed mortgage brokerage under the name GoldTree Global Inc. operating as GoldTree Mortgage in Ontario, Canada. All rates and features shown are based on the presumption of approved credit. FSCO Number 13294.

Cookies

We collect Device Information using the following technologies: “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

Log Files

We collect Device Information using the following technologies: “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Web Beacons+

We collect Device Information using the following technologies: “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additional Information

How do we use Your Personal Information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
There are also a number of factors (such as your income, credit score, your down payment, your debt, etc.) that’ll decide what you can spend and how large of a mortgage you can take on. Check out the pages below to help determine how these factors will affect the size of your mortgage and what you’ll be able to afford.

Data/Analytics Information and Collection

Most of the information that we collect will come directly from you and with your consent. When collecting this information, we usually collect your name, address, phone number, email address, employment information, date of birth, annual income, personal net worth, liabilities, assets, credit history, banking information, co-signer or co-applicant information, as well as any account and payment information. We will also collect other information such as your Social Insurance Number, identification (driver's license or passport number) when it is required and or authorized by law. An example of this would be to fulfill regulatory and other governmental obligations.

Information about you may also be obtained from third parties. But this will only come with your consent. An example of this would be pulling your credit history to ensure your creditworthiness. This comes through an independent credit reporting agency or another source. GoldTree will use this information to determine which mortgage product is most suitable for our users. This third-party collection of data may also come from someone such as your spouse if you are applying for a product or service with them.

GoldTree usually collects this personal information about our users/customers and other individuals with which GoldTree deals for these purposes:

• For quality assurance as well as any internal training. This would also be to meet legal requirements with the services that GoldTree provides.
• to authenticate or to confirm a user/customers' identity as well as credit, so that we can determine their eligibility for GoldTree's suite of products and services.
• in the processing of a user/customers' application or requests for GoldTree's corresponding products and services or offerings.
• to manage all business and monitor and preserve all business relationships with the users/customers that GoldTree deals with.
• To generate, develop and administrate all customers' mortgage financing, profiles, or accounts as well as to respond to any supplier or customer inquiries.
• to improve the products and services that are provided by GoldTree by assessing the wants and changing interests of our users/customers

GoldTree will not collect or use personal information of our users/customers for any other purpose, unless it is required or authorized by law, without obtaining further consent.
Some data will be collected at times using third-party data and analytics tools. These will be used to get a better understanding of our site visitors. This is done to measure key performance indicators such as traffic, behaviour, and site use. All of this information is gathered anonymously.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Minor

The Site is not intended for individuals under the age of 18.

Business Analytics

Aggregated customer and/or website users' information may be shared with our partners, financial institutions, investment partners, and insurance partners that may be used to provide/offer you with a product or service. This information is anonymous and does not allow the identification of individual customers or users. It is used, rather, to provide our partners with a general profile of our customers.

Website Privacy

When GoldTree collects and uses the personal information from our about its users it is generally used as follows:
• The information that you provide as a user or when you complete your online profile
o This includes your contact information. This may be collected when you signup, make an inquiry or contact us through our website. We will only use this information to contact you or to answer any questions that you may have requested.
o For electronic communications or our email newsletter. Your name and email address will be used to send communications. Users will always be able to easily unsubscribe.
o Application Forms. This is all information provided by the user when the online profile is completed or when a user requests to send it to GoldTree for a product or service. We will only use this information to process or to manage your request or to manage everyday tasks in conjunction with your request. We will ask you to provide a series of personal information along with this as part of your online profile, such as your address, phone number and name. We do not require your Social Insurance Number to accept your application, a user may choose to include the information to speed up or expedite the servicing and management of your application.
o Survey. If the user voluntarily fills out an online survey or rating tool within the GoldTree website.
o Technical information. When a user visits our website, we may use electronic means such as cookies, to collect technical information, which could include the user’s computer IP address, location, language, and other information that is pulled in through cookies to improve the site performance. Further, online tools are used to better service or locate our users such as Google Analytics, Google AdWords’ and other third-party advertising tools. The information gathered will be in compliance with privacy laws. http://youradchoices.ca/ is a site that users can visit for more information.

Personal Information Storage Outside of Canada

processed and stored outside of Canada. This would be for very specific purposes, but it means that it may be available to government authorities under lawful orders and laws applicable in the respected country.

Opt-Outs and Information

Cookie Opt-Outs: If you do not wish to be tracked via cookies, you may disable the usage of cookies through your browser settings.
Email Opt-Outs: Our site provides users the opportunity to opt-out of receiving email or other forms of communications. To opt-out of receiving emails, click on the notifications tab while editing your user profile to change your settings.
Cookies and Similar Technologies: GoldTree and Third Party Partners use cookies and other similar technologies, such as pixels. These cookies are used for targeted advertising on and off the GoldTree site, to deliver specific content for your interests, to save your password so you don’t have to re-enter it each time you visit our site, to estimate our audience size through demographic information, to monitor and analyze the performance, operation, and effectiveness of our site. Third Party Services: If you link, connect or login to GoldTree through a third party service (e.g. Facebook), the third party service may send us information such as your profile information. This information may vary and is controlled by that service.

Change to the Privacy Policy

To keep up with current rules and regulations, standards, customer concerns, new technologies, and any other factor that may cause an update, GoldTree will review and update its policies and procedures. This means that that at times our Privacy Policy may change. Any changes to the Privacy Policy will be posted to our website. If any changes are material, we will ensure that a more prominent notice is sent. This Privacy Policy was last updated on December 2021.

Removing Your Personal Information

At any time, by request to us through our ``How to Contact Us`` contact information, you can request that we remove all of your personal information that you have submitted to GoldTree. This will be removed from our databased and files. The request that you send to our contact information should have detailed instructions. It is important to note that the removal of these files and database information only applies to GoldTree, it does not apply to the systems and files of the financial institutions or partners that received your information during the application process.

We Ensure that we Limit Access to our Clients' Personal Information

When a user submits a mortgage application to Homewise, the user will be required to provide use with your personal information. When this information is submitted, it is the user's responsibility to provide information that is fully accurate. If the information provided is not accurate, the user risks that the mortgage will not be approved or submitted as well as the users credit history. In accordance with this Privacy Policy, when we refer to personal information, that means ``any information about an identifiable individual``. The type of information that this includes, for example is: your contact information, name, identity, credit, banking information, billing records as well as other key information and documents associated with a mortgage file. This may also include more technical data that is pulled in through your interaction with the website. Personal information that is pulled and cannot be associated with an identifiable individual/user is not considered to be personal information.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

How is this Information Used?

GoldTree collects consent from users/customers through the online application as well as consent forms, where applicable. Consent may also be obtained through written documentation or electronic communication (such as email, messenger or text).
When a user requests GoldTree products and services and/or when they are submitting their information in connection with using GoldTree, in general, the user is providing their consent to the use, collection and disclosure of their personal information as laid out in all contractual documents as well as this privacy policy. Further, when a user visits and interacts/uses the GoldTree website or application, they are agreeing to benefit from and be bound by the term and conditions of this Privacy Policy.
There will be some exceptional circumstances where personal information might be collected, disclosed, or used without consent. This may include:
• when information is collected to detect and prevent fraud, illegal activities, breach of an agreement. The collection of consent corresponding to this might defeat the purpose of collecting such information.
• to collect any debts; and
• in compliance with a warrant, subpoena as well as any other court order, or as may be required or authorized by any regulatory bodies that have jurisdiction as well as any laws.
Submitting an application for a mortgage with GoldTree means that you are authorizing GoldTree to share this information with financial service providers, such as banks, lenders and credit unions as well as any partners such as a partner Mortgage Brokerage or Insurance Brokerage. We give access and authorize these service providers to use your non-public personal information only as permitted by law or to act on our behalf.

Sharing of Personal Information

The information that you provide may be made available by GoldTree to Authorized Agents, partners, or service providers in order to fulfil the purposes of which it is collected or as it is laid out in this Privacy Policy. GoldTree will not rent, sell, or trade your personal information with any third party without your consent. However, there will be times we may share your personal information when it is required by laws or because of the following:
• As permitted or required by law.
• Financial institutions and Credit. This information would be shared with them in connection with the management and administration of products and services that have been requested by the user. It may also be used to convey your credit file to a credit assessment and reporting agency, insurers or other lenders that may be applicable.
• Service Providers and Authorized Agents. In some cases we work with partners to provide all of our products and services. For example, there are times when we work with real estate appraisers, financial institutions, insurance agents and brokers and other affiliated companies as well as third parties to provide you with all of the services that you would like. All of these parties are prohibited from using your information for any purposes other than to facilitate and carry out the services that they have been engaged to provide to you. The agents, third parties and service providers are not permitted to disclose this information with others.
• Business transaction. It is possible that we may disclosure personal information with a third party that is in connection with a sale or transfer of business assets. This would take place in a reorganization, amalgamation, or financing of parts of the GoldTree business. In the event that a transaction is completed, your personal information will always remain protected in accordance with all of the applicable privacy laws. In the event where the transaction does not end up being completed, we will require that the other party does not use or disclose your information in any way and to delete all of the information.
• Other sharing (such as power of attorney). Information may also be disclosed to an individual who, in the reasonable judgement of GoldTree is acting on the behalf of the user/individual that is in question.
• We share your personal data with third parties who process your data on our behalf when they provide services to us, for example data analytics, ad networks, research, marketing, and financial services.
• We may share your personal data with third parties who are our partners who use it for their own purposes if you have provided consent.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Quality and Access Rights

GoldTree sets the goal of ensuring that all customers' personal information is complete and accurate as well as up to date as it is necessary for the purposes that it is being used. GoldTree provide its customers with access to their personal information and customers can update or change this information if anything is inaccurate. If the features on the website do not provide for all of the customer’s needs, the customer can also contact GoldTree through the information provided in the contact section of this Privacy Policy. For information that is protected by any legal privilege, or if granting access would reveal confidential information, or if the information that was collected was for the purposes of detecting and preventing fraud, or if the information was generated in the formal dispute resolution process, if the information would reveal personal and private information about another individual, if the request is frivolous for any other reason, or as it is authorized by applicable laws, GoldTree has the right to refuse access to personal information.

Security of Personal Information

Your security is very important to us. We have implemented a series of online and offline security measures to ensure that your information is secure. These measures include administrative, technical and physical controls that are designed to protect and safeguard your personal information. It is important to note that no, however, that no transmission over the internet, or method of electronic storage is 100% secure. That is why we implement bank-level security as well as secure socket layer technology to keep your information safe.

Retention of Information

Personal information that is collected will be retained for a time period that is only as long as necessary for the purposes for which it was collected and for which consent was received by the user or if it were to satisfy any legal requirements.

Cookies

Like many other websites, GoldTree uses cookies to store your session information.

How to Contact Us

GoldTree is here for you. If you have questions, concerns, or any complaints with regards to this Privacy Policy or if you would like to discuss the personal information that GoldTree has about you, or if you would like to withdraw consent (when it is applicable) please contact us at:
Attn: Compliance
GoldTree Mortgage
100 Strada Drive, Unit #3
Woodbridge
ON., L4L 5V7
Canada
By phone: 1 (289) 201-8566
By e-mail: hello@goldtreemortgage.com

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